Art Director & Creative
I was handed a challenge straight from Munich: make electric vehicles cool. I delivered, but unfortunately, the idea was shelved by the client before it could reach its full potential due to production resourcing constraints.
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High energy prices might make some hesitant, but demand for EVs is very much alive. People love the idea of going electric, even if only a small percentage are ready to take the leap right now.
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The hesitation stems from range anxiety, charging concerns, and the perception that switching to EVs requires a complete lifestyle overhaul. Adding to this, many drivers feel overwhelmed by the flood of information and don’t know where to start.
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What’s clear is that consumers still trust traditional brands over newcomers. They don’t just want an electric car they want their brand’s electric car.
BMW
ELECTRIC
VECHILES
Insight
Many consumers have been exposed to a significant amount of Misinformation
The First Territory
We create a star studded documentary series in partnership with the BFI called Ev-oultion: Revolution.
that would push the boundaries of automotive knowledge.
all while putting multiple BMW models to the ultimate test.
Customer Engagement
"Drive to survive" has propelled the growth of Formula 1 and expanded its fan base. While on Youtube automotive channels have garnered immense popularity, providing consumers with a delightful blend of informative content and entertaining experiences.
Incentive
BMW can spearhead the creation of culturally relevant content that places their vehicles at the forefront, captivating and engaging consumers through combination of education and entertainment.
Insight
In urban environments, space is a valuable commodity with
many properties locking the necessary facilities for parking and charging vehicles.
The Second Territory
BMW partner with Euro Car Porks to establish a network of Car Charging Parks across the UK. These state-of-the-art facilities feature augmented boys that provide real-time battery charge updates. Additionally, each site is adorned by talented Secret Wall artists, adding to the unique and individual touch to the overall design.
Consumer Engagement​
E-Charging Porks will not only alleviate the difficulties faced by city dwellers but showcase BMW's commitment to sustainable mobility and customer satisfaction.
Incentive
BMW owners can get priority places to reserve spots up to 48hrs in advance.
Insight
There is currently a six-month waiting list for a driving test - a long time for eager learner drivers-to-be to hit the freedom of the open rood due to the backlog built up during pandemic lockdowns.
The Third Territory
We take o series of celebrities through their driving test via on on line content series.
Consumer Engagement​
What if you could fast track your driving test, if you take them in on electric BMW car?
BMW provide test drive fleet or create on e-driving school. Educating learner drivers not only about the ways of the rood, but also the ways to navigate around electric driving, educating the next generation of drivers.
Incentive
Those who hove passed their test receive free charging for their electric BMW for a year.